Today marks the start of the new lunar year. In Chinese Astrology, this new year is the Year of the Fire Pig. China, Taiwan, Hongkong, Singapore, and all Chinatowns worldwide welcome the new year with loud firecrackers and dragon dances.

Our favorite butt of jokes PETA has manage to make use of the pig to further their cause. To open the year, the PETA pig makes frontpages by rallying people from eating pork and encouraging them to go vegan.

I suppose it might work. I don't know about you, but if all pigs look like that, I'd probably shift to beef.

Next Wednesday is Ash Wednesday. For Roman Catholics, this marks the beginning of the season of Lent. The PETA Pig is again the star for this season. They used the pig as part of this so-called faith-based billboard.

If you ask me, I think this is just plain ridiculous.

Happy New Year to all of you Chicken Mafiosos!